Talking Point

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The results from the London Stadium survey 2020 are in with 11,672 match going supporters filling it out – we are able to publish today a true reflection of West Ham fan’s updated perception of the London Stadium, one year on from the last survey and 44 months after moving in. On the whole, perceptions have decreased in the majority of categories over the last 12 months.

The supporter survey was promoted by several West Ham websites, blogs and social media channels.

After nearly four years in the London Stadium do you believe that the move was a good idea?

Yes 15%
No 67%
Not sure 18%

A swing of 40% on last year when 27% said it was not a good idea.

When will the London stadium feel like our proper home?

It does already 7%
4-5 seasons 12%
6-10 seasons 12%
+10 seasons 12%
It never will 57%

Another swing of 36% on last year saying the London Stadium will never fill like home.

If you are a season ticket holder do you plan to renew for next season?

Already have/Multiyear deal 1%
Yes 26%
No 12%
Not sure 24%
Not a season ticket holder 34%
On the waiting list 3%

With season ticket renewals yet to be announced it hard to compare these results against last year’s.

If you are a season ticket holder have you ever used ticket exchange functionality for matches you can’t make?

I never miss a game 15%
Yes sometimes 20%
Yes, every time I can’t go 8%
I prefer to sell it myself or forward to a friend or family 27%
Not worth it financially 21%
I prefer to leave my seat empty 9%

Broadly similar to last year although the amount who prefer to leave their seat empty when not in use has risen from threefold from 3%

What is your view on the general matchday atmosphere at the London Stadium in terms of volume and support for the team?

Excellent 4%
Good 18%
Average 42%
Poor 36%

A swing of 22% to poor on last year not impressed with the London Stadium atmosphere.

What is your view on the quality of stewarding and security taking into account the last game you attended at the London Stadium?

Excellent 2%
Good 18%
Average 38%
Poor 42%

A swing of 11% to poor for the quality of stewarding at the Stadium

What is your view on the quality, choice and price of food and drink within the London Stadium?

Excellent 1%
Good 10%
Average 35%
Poor 54%

A swing of 13% to poor on this section compared to last year

What is your experience of the London Stadium sightlines and views of the pitch from your seat?

Excellent 9%
Good 29%
Average 31%
Poor 31%

What is your experience of travelling to and from the London Stadium taking into account walking, public transport or car?

Excellent 8%
Good 27%
Average 30%
Poor 35%

A 10% swing to poor compared to last year

How do you rate your general matchday experience at the London Stadium?

Excellent 3%
Good 21%
Average 41%
Poor 35%

A 21% swing to poor compared to last year

West Ham has been criticised by some for not paying enough in the contribution to the running costs. Do you think West Ham should pay more?

Yes 33%
No 39%
Don’t know 28%.

A swing of 11%  who believe West Ham should pay more for the London Stadium compared to last year

Do you think West Ham will become a regular top-six club within the next five years as a result of the move to the London Stadium?

Yes 3%
No 88%
Not sure 9%

A swing of 16% on No compared to last year

Do you think West Ham will kick on to the next level and become a top-four team within ten years as a result of the move to the London Stadium?

Yes 3%
No 87%
Not sure 10%

A swing of 17% on No compared to last year

Do you think the West Ham board are doing a good job?

Excellent 1%
Good 4%
Average 22%
Poor 73%

The biggest swing of the survey with a 57% swing to poor for the West Ham board.

Last year 2019 figures were Excellent 3% Good 36% Average 45% and Poor 16%

How well does West Ham value you as a supporter and listen to fans concerns?

Excellent 1%
Good 4%
Average 24%
Poor 71%

The second biggest swing of the survey with a 40% swing to poor on valuing and listening to supporters.

Last year 2019 figures were Excellent 2% Good 20% Average 47% and Poor 31%

These results together with 4,950 additional comments were sent to David Sullivan, David Gold,  Karren Brady, Tara Warren and Andy Mollet on Saturday morning.

A copy of the full 2020 survey data including all comments can be downloaded from HERE  

Previous years London Stadium Survey results

2019  2018  2017