The Iron Liddy Column

Bubble Blowers, Belles, Beer and Balls

The Women’s World Cup has been a popular subject for discussion on WHTID recently and this has also prompted some conversations about the history of women’s football. As some of you may know, in December 1921 the women’s game was banned by the Football Association from using all FA affiliated pitches and referees. The men who ran the FA at the time were so perturbed by the fact that women’s football was drawing larger crowds and making more money than the men’s game that they dealt with their feelings of emasculation by exerting their authority to prevent women from playing football in any official or professional capacity for the next 50 years.

Consequently, I doubt that you would believe me if I told you that in fact two women’s teams did play at Upton Park in front of a packed crowd in 1927. It’s said that fact is often stranger than fiction and this is the story of how I came to learn of perhaps the most bizarre day in the Boleyn ground’s history.

A couple of weeks ago I was on my way home when I bumped into one of Mr Lids’ aunties just as she was crossing Queens Road, the street that we’ve all queued in down the side of Upton Park tube station. Although she only lives a few streets away in Plaistow I was surprised to see her because not only was it pouring with rain, Mr L’s Auntie Iris will be the grand old age of 93 in a couple of weeks’ time. We stopped for a chin wag under the shelter of the shops by Queens Market and I took a quick selfie with her to send to my Mum-in-Law to show her who I’d found on my travels. We said cheerio and as I watched her carry on her way, pushing her shopping trolley down Green Street towards the Barking Road, it struck me how much Iris now looks like an outsider on the street that her mum would have pushed her along in her pram almost a century ago.

On the tube home I began to think about how different Upton Park must have looked when Iris came into the world and I started to Google ‘West Ham 1926 1927’ to see what was happening at our beloved club during the season that she first passed by the ground in her pram.

The first thing that I found was this British Pathe News compilation which begins with West Ham beating Tottenham Hotspur 3-2 in the third round of the 1927 FA Cup. Anything that involves us beating the Spuds is always a gratifying discovery!

The 1926/27 season was an auspicious one for West Ham as we finished in 6th place in Division One. This performance was not equalled by the Hammers until the 1958/59 season during Ted Fenton’s tenure. Part of the reason for our success in 1926/27 was due to Syd King signing players who went on to become West Ham legends and record holders, as well as England internationals, including Jimmy Ruffell, Ted Hufton & Vic Watson.

The next item I came across was the one that revealed that our hallowed turf was probably the only professional pitch touched by football boots containing female feet during the FA’s 50 year ban. Although the stands were filled with bubble blowing fans of a certain kind, the two games played at The Boleyn that day in 1927 were almost certainly not as you would imagine.

Watch this video and you’ll see what I mean ……

Amused and intrigued by the claret and blue spectacle that I had stumbled upon I decided to do some further research into this strange event.

I discovered that on a Thursday afternoon on the 27th April 1927 West Ham United played a charitable friendly against the Froth Blowers XI and as the video reveals, this was followed by a rather unconventional exhibition match between two teams of female footballers.

The Froth Blowers side was made up of members of a humorous British charity organisation known as the Ancient Order of Froth Blowers and also included celebrities of the day such as the music hall favourites Harry Tate and Billy Merson; and the 30 stone film comedian Tubby Phillips, who played in goal. The men’s game was refereed by Jack Hobbs, the most famous and most popular cricketer of the age. Twelve year old Master R.C. Fripp was the “prolific goal-getter” for the Froth Blowers that day and they raised £500 for charity, which equates to almost £40,000 today. The final result wasn’t documented but the crowd was recorded as 20,000; with many of those being the East End children or “wee waifs” that the charity was supporting.

I haven’t been able to find out any information about the female teams who graced the pitch that day but it appears to be a conventional women’s football team playing against what looks like a team of “Nippies.” A “Nippy” was a waitress who worked in the J. Lyons & Co tea shops and cafés in London. Beginning in the late 19th century, a J. Lyons waitress was called a “Gladys”; but from 1926, because of the quick way that the waitresses nipped around the tea shops, the term “Nippy” came into use. Nippies wore a distinctive maid-like uniform with a matching hat and their images were so widely used in advertising campaigns that they became a national icon.

As you can see, the women’s sides didn’t play a conventional football match that day, almost certainly because they were forbidden from playing the beautiful game on an FA affiliated pitch; but I rather like to think that the huge over-sized ball was their way of circumnavigating the FA’s spiteful ban, cocking a snook at them in the process. That’s just supposition on my part but I bet some of those girls on that pitch were thinking “we’ll show them who’s got the bigger balls.” Their game was ‘refereed’ by Hetty King, another music hall performer who had a solo act as a male impersonator.

Further research into the “The World’s Cheeriest Charity” proved to be very entertaining and interesting. I know it’s not strictly West Ham related but as we share the leitmotif of blowing bubbles of one kind or another and they chose to play us for their charity match in 1927 I thought I’d elucidate a little more on the subject of this rather marvellous fundraising organisation.

The Ancient Order of Froth Blowers (A.O.F.B.) was founded in 1924 by a gentleman called Bert Temple, a silk merchant, soldier and sportsman who was born in South London in 1879; and it was Mr Temple who played as Centre Forward in the charity match against the Hammers. In the Autumn of 1924 he needed a lifesaving stomach operation and this was performed by an eminent surgeon of the day called Sir Alfred Downing Fripp. Sir Fripp was was Surgeon in Ordinary to King Edward VII from 1897 to 1910 and also to King George V from 1910, and to H.R.H. Duke of Connaught from 1909.

Whilst Bert was recovering from the operation he apparently requested an ale, a slightly unusual request but one which was granted and Alfred Fripp watched as Bert drank with “apparent gusto.” According to the story, Sir Alfred was not averse to the apocryphal (or not) medicinal properties of beer and the affect that it may have upon a patient.

This extract from an article in The Sporting Times dated 7th August 1926 explains what happened when Bert Temple went to see Sir Alfred for his post-operative check-up in his consulting room at his home in Portland Place in November 1924:

“In clubs, messes, hostelries of all descriptions, barrack rooms and many other places where two or three Bohemian and charitably inclined do congregate, the stunt of the moment is Ye Ancient Order of Froth Blowers.

“The story is the inception of the A.O.F.B. as it is known to its ever increasing band of adherents, is interesting in the extreme.

“About eighteen months ago an eminent and world honoured surgeon placed his hand affectionately on the shoulder of a middle aged man. This man, with face lined by the ravages of the big war, with the worship of Bacchus and the neglect of Morpheus, gazed intently at the surgeon’s boots.

“Bert my boy, " said the surgeon, " you have been a bad lad; you have always taken the best out of life and put nothing back. In future try and bring some sunshine into the lives of others. Your own life has been saved by the skill which has been granted to me, and I want you to help me saves the lives of others. My ‘wee waifs’ in the East End of London can be helped by you and your cheery but thoughtless companions."

The conversation then turned to one of Sir Alfred’s worthy causes, the Invalid Children’s Aid Association; and Bert, eager to show gratitude for having his life saved and possibly by being shamed by Sir Alfred’s comments, offered to raise the sum of £100 for Sir Alfred’s charities. This would be no mean feat as the average weekly wage at that time was £3.00. The following day the A.O.F.B. was born, with Sir Alfred Fripp becoming Froth Blower No.1 and Bert, as Honorary Secretary, Froth Blower No. 0.

The Ancient Order of Froth Blowers was a lampoon of secret societies such as the Freemasons and meeting places for A.O.F.B. members, usually pubs and clubs, became known as ‘Vats.’ The orders and rules for this beer drinking and fundraising society make very amusing reading and you can find them in full here:

Orders and Rules for the A.O.F.B.

Bert initially produced around 100 Blower membership cards (later to become a booklet) together with silver A.O.F.B. cufflinks which were snapped up by the ex-members of Bert’s regiment, The 1st Sportsman’s Battalion. Membership was charged at a one off, life membership of 5 shillings. The first batch was quickly followed by another 500, some of which found their way to Southsea and the A.O.F.B. began to bloom. A very successful dinner was held in Southsea with attendees from the Army, Navy, Air Force and Volunteers and soon word was spreading right around the globe through HM Forces. How many membership cards were produced before the booklet appeared is unknown. One of the earliest books in existence has a membership number of 29,198 and was issued around the 20th May 1926.

Not to be outdone, and keen to be included, women of the day also joined up and became ‘Fairy Belles’ under the Angelic Order of Fairy Belles. Life membership for women was also 5 shillings but instead of being issued with silver cufflinks an A.O.F.B. wristlet was designed, consisting of a silver badge on a black silk ribbon.

The fundraising was slow to gain momentum initially, with only £5 raised for Sir Alfred’s charity during 1924, rising to £150 during 1925. However, as more prominent individuals came on board, lending credence as well as much needed publicity to the charity, events, meetings and funds escalated. The Sporting Times_, colloquially known as the_’ Pink ‘Un’, which was run by David Henry Cain, became an official A.O.F.B. organ and mouthpiece, printing news from the A.O.F.B. at home and abroad.

Applications began to arrive from around the world for Froth Blowing permits to participate in the Arts and Crafts of Froth Blowing; and when Jack Haes sang the Froth Blowers Anthem ‘The More We Are Together’ in the London Stock Exchange membership of the A.O.F.B. exploded.

David Caine founded the ‘Pink ’Un’ Vat in Bury Street, London and for his role in leading the recruitment drive for membership, he was awarded the A.O.F.B. special rank of ‘Grand Hurricane.’ Similarly, because Jack Haes so successfully promoted the A.O.F.B. through the Stock Exchange he was awarded the special rank of ‘Cloudburst.’ The wind related epithets are obviously a reference to the ‘blowing’ aspect of the organisation and every synonym for wind that you can think of was similarly applied to other members of the A.O.F.B.

As Bert Temple wrote in the Sporting Times in his Christmas message to Froth Blowers on 18th December 1926:

“In June of this year we totalled 6,000 A.O.F.B.’s; September 25th, 25,000; November 10th, 70,000; December 10th, 112,000 and before the year ends over 150,000 Blowers will have received their little booklet and silver cufflinks or wristlets. Every moment of the day and night new recruits are falling over each other, hastening to the cause of Companionship, Charity and Cheerfulness, in their rush, scattering their gifts to the wee waifs.”

Bert went on to say

“Sir Alfred Fripp has acknowledged £7,500 already, and before Christmas Day ten thousand pounds will have definitely been paid to the Sir Alfred Fripp’s Wee Waifs’ funds by Ye Ancient Order of Froth Blowers. And not a single penny will be wasted. All this money from the little booklet in addition to many donations which are to a great extent anonymous and are not included in this amount!

“My first Christmas wish to you all is astounding good health and astonishing good times! To all at home, to all overseas, and especially to all those boys in the outdated British Sentry Boxes dotted all over the world who were the first to acclaim with boyish glee the advent of Ye Ancient Order of Froth Blowers and all it stands for: CHARITY, COMPANIONSHIP and CHEERFULNESS. Our Blower’s Booklet will be read round hundreds of camp fires this Christmas by wandering sons of old Mother England; wandering, and perhaps wondering why things are not as they might be. Possibly there are of my opinion, and that is, if everybody in this great big nation sang our Froth Blower’s Anthem once a day, a spirit of cheerfulness and give-and-take duty might prevail. Anyway, tens of thousands will insist on singing the inspiring refrain during this festive season. We have no class or creed distinctions, and in castle and cottage, battleship and barracks our own little song will make for jollity and good-fellowship, and wherever it is sung the British boys and girls will let themselves go. Sing it on Christmas day and give a little thought for the Wee Waifs. Sing it on New Year’s Eve just before 12 o’clock as a good finish to a mouldy year. But, above all sing it one minute after the New Year steps in as a good augury for a really happy year, with no labour or class dissentions, international strife, or interference from anybody. Would that the League of Nations adopt a spirit of the F.B.‘s Anthem, and then the world would be worth living in. A.O.F.B. wireless waves are linking TIENTSIN with PATAGONIA, COCOS ISLES with TEXAS, DEMERARA with ADEN, VANCOUVER with IRAQ, and the boundless ether will be for the next few days VIBRATING with the strain of ’The more we are together, the merrier we’ll be.’ There is one bad lad in Britain whose heart is busting with pride at the spontaneous answer to his appeal. His name is No. 0. and it is not only the boisterous and brawny Briton who answers, but the dainty, angelic, Fairy Belle who is helping Sir Alfred and Lady Fripp’s wonderful work in the East End amongst the Wee Waifs.”

Bert finished his Christmas message with a direct reference to the American prohibitionists and the Temperance Movement:

“A MERRY CHRISTMAS AGAIN, and may next year be a merrier one for all of us – a merrier one for the Wee Waifs and a merrier one for No. 1 and his good Lady, a merrier one for all A.O.F.B.‘s , and don’t forget our slogan "LUBRICATION IN MODERATION, " and thus give old Pussyfoot Johnson, and all his freakish tribe, no opening for foisting his unnatural tastes on to our British beer-loving, baccy-loving and beef-loving palates.”

The following week the monies received allowed Fairy Belle No. 1, also known as the Mother Superior, Mrs. Mary Temple (Bert’s mother) to call upon Sir Alfred and present a cheque for £2,500, the largest single amount to date, bringing the total for the ‘Wee Waifs’ to £10,000.

The following years saw a total of £76,000 handed to Sir Alfred in 1927, a proportion of which was obviously raised by the charity game with West Ham; with donations rising to £100,000 by 1928. £100,000 in today’s terms would equate to over £6 million, which is a remarkable amount when you consider that Britain was still recovering from the effects of the First World War and there was a looming economic depression on the horizon. Bert’s rallying call had struck a chord, originally within the British Armed Forces, then capturing the imagination of so many members of the public. The fact that it was fun added to its appeal and its aim to transcend class, creed and gender boundaries, thus ridiculing the secretive elitism of the Masons probably increased its popularity.

As usual my article is in danger of turning into a rival for ‘War and Peace’ in its length, so if you’d like to know more about the Ancient Order of Froth Blowers and their sad demise in 1931 please follow this link to the home page of the excellent website from which I gleaned most of this information.

Friends of the Froth Blowers

Getting back to the A.O.F.B.’s relationship with our club, I couldn’t help wondering who at West Ham might have been a member of this beer loving organisation and responsible for organising the charity match.

Syd King seems a likely candidate, he was Thames Ironworks’ and West Ham’s star full back from 1899 – 1903 and went on to become West Ham’s manager, a position he held for 30 years from 1902 until 1932. It was well known that Syd ‘liked a drink’ and I can imagine him sitting in his office in Upton Park with a pair of silver A.O.F.B. cufflinks glinting in his shirtsleeves.

In his book ‘At Home with the Hammers’ (1960) Ted Fenton, West Ham United player (1932-46) and manager (1950-61) wrote:

“The boss at West Ham was Syd King, an outsize, larger-than-life character with close-cropped grey hair and a flowing moustache. He was a personality plus man, a man with flair. Awe struck, I would tip-toe past his office but invariably he would spot me. “Boy,” he would shout. “Get me two bottles of Bass.” Down to the Boleyn pub on the corner I would go on my errand and when I got back to the office Syd King would flip me a two-shilling piece for my trouble."

Whether or not it was Syd King who organised the charity game, there clearly was some kind of relationship between West Ham and the A.O.F.B. because the club apparently sent a representative to Sir Alfred Fripp’s memorial service at St Martins in the Fields following his death in 1930.

I wondered whether The Boleyn pub or the bar in the ground itself had been designated as an A.O.F.B. Vat but I couldn’t find either of them listed. There were a few East London boozers among them though, including my old West Ham watering hole The Black Lion in Plaistow. Apparently it was nominated as a Vat by a bloke called Blaster Joe Clark, I wonder if he was a Hammer? If you’re interested in looking at the whole list of Vats you can find them here:

The Vats

The Black Lion appears near the bottom of the list as ‘Ye Olde Black Lion’

I can’t imagine that Arnold Hills, the founder of West Ham, would have been very impressed if he’d learned that the club was hosting the A.O.F.B. game. Hills was the first President of the London Vegetarian Society (1888) serving alongside the young Mahatma Gandhi on the Executive Committee and he also had close ties with the Temperance League. At one point he even planned to stand as a Unionist and Temperance candidate in the 1897 Walthamstow by-election. On 22nd January he said that would definitely stand unless the Liberals fielded a candidate, in which case he would withdraw to avoid splitting the Conservative vote and risk handing the seat to the opposition. So it was probably just as well that Hills passed away on 7th March 1927, just a few weeks before the charity match at Upton Park that saw the kick off being facilitated with a large tankard of beer. In fact the A.O.F.B. had a lot of criticism from the Temperance League so Arnold Hills was probably aware of them before he died.

One very vociferous opponent was the American prohibitionist and temperance advocate William Eugene “Pussyfoot” Johnson. Another ‘home grown’ objector was a Methodist minister, the Reverend Sam Rowley from Bradford. He did not object to the cause or motive but rather the methods used. He published leaflets in late 1927 stating that the A.O.F.B. was nothing more than a subtle method of beer propaganda. He was disappointed that the phraseology used in the membership booklet was:

“ …. beery, though alleged to be cheery and humorous, though its humour needs the incoherent mentality created by association with a Vat to appreciate it. Our impression of a Vat is it is a place where beer drinking predominates.”

The Reverend’s attacks on the A.O.F.B. centred on the morality issues of the ‘promotion’ of beer drinking and the fact that children were enlisted to the A.O.F.B. by parents. He suggested that “Britons raised on beer will always produce Wee Waifs.” The surgeon Sir Alfred Fripp countered this view by saying that, in moderation or otherwise, it was better to have beer drinking for charity than beer drinking alone, especially in a country where total abstinence was not going to happen. Rowley had to concede that there were more causes of poverty than beer consumption and drunkenness alone. In fact there were many teetotal members of the A.O.F.B. as well as those who loved to “gollop their beer with zest.”

As my mind continued to wander on the subject of West Ham’s association with the Ancient Order of Froth Blowers I couldn’t help but ponder the bubble blowing connection.

There are assorted theories on why West Ham United fans sing ‘I’m Forever Blowing Bubbles’ as our anthem; but that’s all they are, theory and speculation. There’s no definitive proof of why this mournful lament became so strongly associated with our club. I’m sure that almost all of you will be fully aware of the reasons postulated but just in case you aren’t this very comprehensive article discusses their validity or not:

Why do West Ham sing ‘Bubbles’?

I began to wonder if I’d chanced upon the missing link in our bubble blowing history! Could it be that the band at the game between West Ham United and the Froth Blowers XI had played the popular music hall song ‘I’m Forever Blowing Bubbles’ in the ground for the first time as a tribute to their froth blowing guests and the music hall stars gracing our pitch? Unfortunately I couldn’t find any references to our anthem being particularly associated with the A.O.F.B. but I thought I’d float my theory even if it does turn out to be just another lot of hot air among the existing theories. ;)

I did discover that the Ancient Order of Froth Blowers have their own anthem based on a traditional Austrian folk tune from around 1768. The original song ‘Ach du Lieber Augustin’ tells the story of ‘Augustin’ who consumes too much wine and passes out at the side of the road during the great plague. He’s mistaken for a dead man and loaded onto a cart with plague dead, only to wake up in the mortuary later, startling the attendants. The A.O.F.B. song ‘The More we are Together was written by Irving King using the melody of the old air. The A.O.F.B. also inspired a music hall song called ’I’m one of the Old Froth Blowers’ by Nat Travers.

It’s often been said that defeatist nature of ‘Bubbles’ doesn’t exactly augur well as a football refrain, perhaps we should adopt one of the Froth Blowers’ songs instead? Their official anthem is certainly inclusive and reflects the notion of the ‘West Ham Family.’ I’m not so sure about the music hall song but it’s got a definite cockney flavour. I’ll leave you with a link to both sets of lyrics and a couple of recordings and let you decide for yourself.

A.O.F.B. Anthem

While I was scraping the bottom of the beer barrel for more tenuous links between West Ham and the A.O.F.B. I discovered that one of its more famous members was the British commercial artist George Studdy, who is best known for his comic strip dog called none other than Bonzo! First created in 1922 the pup quickly rose to popularity and starred in one of the world’s first cartoons, becoming an inspiration for mass-marketed merchandise. Bonzo the dog appeared in many adverts for the A.O.F.B. and reminded me of West Ham’s very own fund raising bulldog, also called Bonzo, who is sometimes spotted blowing the froth off one in the King Eddy on Stratford Broadway. If Karren Brady tries to get her mitts on you for mass-marketed merchandising purposes Bonzo I hope you’ll cock your leg at her.

If anyone is still awake and reading, you might be interested to know that in mid 2018 a reformation group began to put in place a modernised version of the A.O.F.B. The group, with foundation member groups in the United Kingdom, Australia, New Zealand, Germany and the United States, has begun building the structure for the organisation based on its original charter with provisions for a more inclusive membership. Not wanting to take anything away from the original organisation, the new group will go under the name of the Grand Ancient Order of Froth Blowers. The group maintains that its primary aim is "to raise money for charity and have fun doing so whilst blowing the head off one or five.” The expected official launch of the new organisation is September 2019, but it is already actively recruiting foundation members and Vats.

Perhaps we should pick up where Blaster Joe Clark left off in the 1920s and nominate the Black Lion in Plaistow as an Ancient Order of Froth Blowers Vat once more. I shall leave you with that thought my bubble blowing friends and sign off with the ‘fierce yell’ of the A.O.F.B.

BLOWERS!

N.B. Following publication of the article I’ve subsequently remembered that the West Ham fundraising dog isn’t called Bonzo, he’s called Bubbles Apologies for the mistake and hopefully you’ll grant me a little poetic licence for my mental aberration.


News

Hammers Under the Hammer

Following on from my piece on the museum, here’s something for those fans who are interested in collecting and preserving the history of West Ham United.

On Monday 15th April at 10:00am there will be a specialist football auction at Stacey’s Auctioneers and Valuers, who are located in Rayleigh in Essex. If you want to browse the whole catalogue click the following link:

Stacey’s Football Auction Catalogue

If you want to go straight to the lots associated with West Ham follow this link:

Stacey’s Football Auction Catalogue – West Ham Lots

There are a few West Brom items mixed in with this West Ham selection as Stacey’s search facility doesn’t accept search quotes. There are also some shirts that don’t seem to be related but if you hover over the images you’ll see that they’ve been included because they were swapped with a West Ham player after a game.

There’s the usual selection of shirts and programmes but one or two more unusual lots caught my eye in particular.

Lot 752

“West Ham Signed 57/58 Promotion Menu: Stunning condition claret and blue tasseled menu signed to inside back pages by players including Bond Gregory Brown Musgrove Dare Cantwell and Bond. Manager Charlie Paynter Chairman Reg Pratt invited guests Vic Watson Stanley Rous Entertainers including Anna Neagle and others. C/W seating plan for you to decipher other autographs.
Estimate £160 to £180”

Some great historic autographs among that lot!

Lot 761

“West Ham 36/37 Football Season Ticket: A rare ladies season ticket with nearly all counterfoils intact inside. Signed inside by club secretary Mr Searles. Nice item.
Estimate £80 to £100”

I wonder who Mrs J. Neill was? No doubt she was the wife or family member of one of West Ham’s players of the 1936/37 season. She clearly wasn’t much of a football fan as her complimentary season ticket didn’t get much use.

Lot 790

“West Ham 1960s Football Rug: 50 years old in very good condition featuring the West Ham crest with two players either side in West Ham kit. Measures 27 × 50 inches.
Estimate £35 to £45”

I really like this and I thought it might look nice mounted on the wall of a certain Mr Kahn’s personal WHU museum.

Lot 782

“Rare West Ham Football Season Summaries: Complete run from 59/60 to 69/70. Very rare and not available to the public. Each season has forthcoming fixtures and an in depth factual report on previous season with club records going back to 1900 and a list and description of every professional at the club. Given to teams hosting West Ham prior to a match mainly for programme information. Excellent. (11)”

These look like they would be of great interest to the true West Ham historian.

If you are interested in buying any of the items listed you can bid in person, by submitting a commission bid, over the ‘phone or online, all the details of how to do that are here:

How to make a bid

Happy bidding Hammers!


The Iron Liddy Column

Our Museum is Missing - Part Two

Welcome back!

If you’ve just logged in for the first time today this is the concluding part to my article, the first part was published at 8:00am today.

Following in the Moore family’s auspicious footsteps Mr L and I also paid a visit to the museum sometime during the 2002/2003 season. If my memory serves me correctly, the entrance to the museum was via the club shop through a door located to the left at the back of the store. You simply paid for your tickets in the shop and you were then admitted by a member of staff. I can remember being very impressed with the quality of the curating and presentation of the artefacts and it was a fascinating insight into West Ham’s history. Younger readers have to remember that in 2002/2003 Google was still in its infancy and online resources that allowed you to find historical images and information on West Ham United were still extremely thin on the ground (or rather, in the ether), so a resource like this museum was very exciting for anybody interested in the history of our club.

As well as being open to West Ham fans and the general public the museum was also used by the Club for PR and educational enterprises. In August 2005 fans were invited to the museum prior to a couple of home games for their chance to put themselves in Nigel Reo-Coker’s boots and lift the Coca-Cola Championship Play-Off Final trophy.

In December of the same year the Club gave access to the museum and other areas of the stadium to year 13 students from the Sydney Russell School to enable them to research the club, the stadium and in particular Bobby Moore as part of their ‘A’ Level Performing Arts coursework. The students went on to write and perform a tribute piece based on their research in the museum.

In 2006 Terence Brown sold West Ham United to Eggert Magnusson & Bjorgolfur Gudmundsson. There is evidence that the museum continued to thrive during this period as it was being used by the West Ham United in the Community initiative as an educational resource for their Football Education Days for local schoolchildren; and in 2007 an article with a glowing review of the museum appeared on the Football Shirt Culture website.

The last mention I could find of the West Ham United Museum on the Club’s website was on 16th October 2008 in an article on the new BM6 range, which was created to commemorate the 50th anniversary of Bobby Moore’s debut for West Ham. The article stated:

“The jewel in the crown of the BM6 limited edition range is a box set which includes and exact replica of the first shirt Bobby Moore ever wore for West Ham United in 1958. The original shirt was taken out of the museum where technicians measured it to ensure the replica was identical …..”

The trail on our missing museum then goes cold and the only evidence of its closure that I managed to track down on the internet was in a brief amendment to the museum’s entry on the Timeout website. According to this notification the West Ham United Museum had closed permanently by 20th June 2012, by which time the club had been under the ownership of David Sullivan and David Gold for two and a half years.

However, as the old adage goes, it’s not what you know but who you know and a quick text to a friend who has worked at the club for over two decades confirmed that the museum was closed during Eggert Magnusson & Bjorgolfur Gudmundsson’s tenure because it was deemed to be a waste of space and money as the number of visitors had fallen.

Presumably at that point all the valuable and historic artefacts which had been acquired with the assistance of West Ham fans’ donations were put into storage somewhere in the stadium for safekeeping. Quite how safe they were in the clutches of Gold, Sullivan and Brady is questionable though, as Sean Whetstone’s article which appeared on West Ham Till I Die in September 2014 revealed that when the new board took over in 2010 they considered selling the collection to raise funds to tackle the debt problem. Sean’s article states that Bobby Moore’s widow Stephanie said at the time:

“I was really alarmed when Karren Brady told me that they were going to sell it all, I think their research told them that they would get a lot of bad publicity if they were to do that. The fans would be up in arms!”

I have to say that I did find it rather odd that although the articles from 2001-2003 on the planning and opening of the museum can still be found on the West Ham website, any references to the fans’ financial donations seem to have been removed. I wasn’t a season ticket holder in 1995, so I didn’t receive communications from the Club, and I didn’t buy programmes, so I was completely oblivious to the fact that Terry Brown had asked fans for a financial contribution to help purchase the artefacts. It was only because of a couple of references on out-of-date external websites such as this one that I learned that the fans had a financial stake in the museum.

Sports Museums

The next mention on the WHU website of a museum of any kind was on 17th May 2010 when it was announced that West Ham United and Newham Council’s Olympic Stadium proposal had just been submitted to the Olympic Park Legacy Company. The proposal was for “a vibrant centre of sport, culture and education” which would “inspire learning.” It was to include a specialist studio school for 300 pupils aged 14 to 19 and a further education and skills and enterprise campus in and around the stadium providing for up to 4,000 learners every year. The proposal also stated that one of the ideas being examined was the inclusion of an Olympic visitor centre and a football museum at the stadium.

In an ‘Olympic Stadium Update’ posted on the official West Ham website on 28th January 2011 it was revealed that the first image of how the Olympic Stadium could look as part of the proposed bid had been unveiled by West Ham United vice-chairman Karren Brady and Mayor of Newham Sir Robin Wales at a House of Commons reception.

The report also stated:

“The stadium – at the heart of the Olympic Park – would include a football museum, interactive learning facilities and be a home sport for elite, club, community and school athletes of all discipline. Under the plans, it would be open for use as soon as summer 2014.”

However, two years later the plan for a museum had clearly been scrapped, as evidenced on 13th April 2013 when Karren Brady published answers to the Olympic Stadium Q&A Part Two on the Club’s website. One of the questions was:

“Would the club consider opening a West Ham museum at the Olympic Stadium?”

Brady’s answer was:

“Although there are no plans as yet to open a West Ham United museum within the stadium, all of the club’s memorabilia and trophies will be coming with us and will be displayed for all to enjoy with the pride and reverence they deserve.”

Whether this was a commercial decision taken by the Board or a restriction imposed on them by the Olympic Park Legacy Company, as the LLDC was known then, I don’t know. What I do know is that despite Brady’s assertions, the West Ham United Museum artefacts held in storage now had an uncertain future.

On 7th April 2016 their fate was revealed when the West Ham United Board announced that there would be an ‘extensive auction’ of the majority of the club’s historic artefacts and memorabilia as part of the Farewell Boleyn campaign. The announcement stated that the “most cherished” items would be retained, including the World Cup Winners’ medals, England caps and match-worn shirts belonging to the Club’s famous three sons, Moore, Hurst and Peters. It also stated that the proceeds from the auction would be invested in the West Ham Academy.

You can find a link to the full announcement and an embedded link to the auction site here:

Farewell Boleyn Auction Plans Announced

The rest, as they say, is history.

Having completed my research thus far I still remained angry that the current Board took the decision to auction off so much of our heritage; particularly as some of it was acquired with fans’ money donated expressly to create a West Ham United Museum. On top of that, leaving the Boleyn Ground at Upton Park was a hugely emotional wrench for some West Ham fans and I believe that some fixtures and fittings should have been retained with a view to creating a specific installation to commemorate our spiritual and physical home of over 100 years. As it is, the only artefacts from the Boleyn that are available to the general fan base are three of the John Lyall gates, which have been installed in the club shop in the Olympic Park. The remaining three gates are apparently now in the possession for former Club Chairman Terry Brown, who bought them from the auction for an undisclosed sum.

While some would argue that as the owners of West Ham United David Gold and David Sullivan were free to dispose of the assets, fixtures and fittings of the Boleyn Ground as they saw fit, I would argue that as custodians of a historical football club they had heritage and cultural obligations which don’t come with a ‘normal’ business or company. If they were prevented from creating their promised museum by the LLDC then the original WHU Museum’s artefacts plus the most significant fixtures from the Boleyn Ground should have been retained and held in trust for future owners and fans until such time that a new museum could become a reality.

Another worry is what will happen to Moore, Hurst and Peter’s very valuable caps, shirts and medals when Gold and Sullivan eventually sell West Ham United?

I already felt frustrated and upset at the loss of our home and heritage and this research just served to compound those feelings, so I decided to take some action.

At the end of 2017 I emailed Dr Charlotte Woodhead who is a member of the Museums Association’s Ethics Committee. Dr Woodhead is an academic in the School of Law at the University of Warwick and is a non-practising barrister. Her research focuses on the legal recognition and protection of cultural heritage and how this is supplemented by codes of ethics.

I outlined the situation regarding the West Ham United Museum to Dr Woodhead and asked her whether a football club museum partially funded by fans’ money is subject to the Museums Association’s Code of Ethics and if so, would there be any legal implications for the memorabilia that has been sold by the current owners or that may have ended up in their private collections. I also asked if these artefacts should have been held in trust for future owners and fans.

Dr Woodhead replied as follows:

“I’m afraid that, as an individual member of the committee, I don’t feel able to comment directly on the matter. However, I would suggest that you contact the MA policy officer, Alistair Brown with your enquiry and he can then correspond with you about it; if necessary he can then direct the matter to the entire Ethics Committee who could comment on it.”

I then wrote to Alistair Brown as suggested and posed the same questions. Mr Brown replied as follows:

“Thanks for getting in touch. It sounds like a real shame that this collection has been sold and is no longer accessible to fans.

“In terms of your question about the Code of Ethics – all museums that are institutional members of the Association are bound by the Code of Ethics. (The vast majority of public museums in the UK are members of the MA, but it is less likely that a privately-run museum such as the West Ham museum would be a member.) However, we believe that any institution that calls itself a ‘museum’ should abide by the general principles of the code, which include the principle that collections should not be treated as financial assets and should be held for public benefit.

“As to your question about legal implications – I’m afraid there are none via the MA, as our code is voluntary and has no legal force. However, it would be interesting to explore under what legal status the collection was held from 2002 onwards, as most museums hold their collections in trust in order to protect them from sale or mismanagement.”

And that, dear readers, is as far as I got. While I remain angry, concerned and frustrated at what has become of West Ham United’s heritage, as an individual I feel impotent in the face of it all. We can’t turn back the clock and it feels all too late to try to influence any kind of change as far as the current board are concerned.

Which leaves me with just a wish and a hope.

My wish is that more of us had listened to passionate and dedicated West Ham fans and historians such as Nigel Kahn and helped him to oppose what the incumbent board were doing to our club and heritage.

My hope is that in the future a new owner will see the cultural and educational value in restoring the West Ham United Museum to properly preserve our heritage in a meaningful way. I also hope that it can become a community hub for education, as well as for reminiscence therapy for West Ham fans suffering with dementia. Hopefully some fans who bought culturally significant items in the auction will see the value in loaning them to the museum for all fans to enjoy, rather than keeping them hidden away in private collections. Most importantly it will provide a permanent home for the medals, caps and shirts that the Moore, Hurst and Peters families wished to be made available to all West Ham fans. That is if they don’t mysteriously disappear when the club is sold …..

NB credit for the lovely photograph of Bobby Moore with his three medals belongs to Rod Ebdon


The Iron Liddy Column

Our Museum is Missing - Part One

Brace yourselves Hammers, it’s a long one …..

As some of you may recall, back in March 2017 I wrote an article on how football is being used within care homes and community spaces in England as a key to unlock dementia patients’ memories and to engage with them in a meaningful and therapeutic way.

As I explored the subject I discovered that directed reminiscence therapy based on football has also been adopted in Scotland and that group sessions have been held for sufferers and their carers in the Hampden Park Museum amongst the football artefacts and memorabilia in order to help trigger memories. As I wrote in 2017:

“Thinking about the fact that these sessions took place within the setting of the Hampden Park football museum really served to compound my profound anger and disappointment that the current West Ham board took the decision to auction off our club’s memorabilia when we left Upton Park last year. They may only be dusty artefacts to some but for many older West Ham fans, especially those suffering from dementia, they could have been valuable portals to memories which would enable them to reconnect with their past and their present and give them back their sense of identity and self-esteem. Some of these items were procured with the assistance of financial donations by fans for the West Ham museum that was opened at The Boleyn ground in Bobby Moore’s memory on 23rd October 2002; and which silently and mysteriously disappeared ….. but that’s a story for another article.”

At the time a couple of WHTID readers did ask me to go on and write that article on the disappearance of our museum. Unfortunately life took over and sad and difficult circumstances meant that the rest of 2017 went by in a horrible blur. By the time I came up for air it was December and although I did then revisit the subject and began to investigate the history of the West Ham museum and what had become of it, the information I found never did manifest into an article.

Last week Iain asked me if I would write a regular column for WHTID again so I’ve been trawling through all my old research for inspiration and I came across the information I’d compiled on the museum. This is what I found.

Establishing a West Ham United museum became the dream of Club Chairman Terence Brown and his fellow Director Charles Warner during the Club’s Centenary Year of 1995, at the beginning of a £35 million redevelopment project. Around the time that the Centenary Stand (latterly the Sir Trevor Brooking Stand) was opened the Club made an appeal to West Ham fans for financial donations to help make Terry Brown’s dream of a museum a reality.

Fast forward five years to the year 2000 and the old West Stand was demolished so that work could begin on the Dr Martens Stand. The new stand would also incorporate conference and banqueting facilities, a hotel, the club shop and the longed-for museum.

In May 2001 Stuart Ryan was appointed as Commercial Director of the Club and at the time he had this to say about the Dr Martens Stand and the new West Ham United museum:

“The cornerstone of the club is the friendly atmosphere and heritage element that West Ham is synonymous with, so the design and development of everything within that is trying to make sure we don’t lose the roots and real feeling of the club, the tradition that everyone has come to know, love, and respect.

“I was just chatting with the Chairman and we were in agreement that the uniqueness and one thing we must never move away from is the great heritage of the club.”

In August 2001 the Upper Tier of the Dr Martens Stand, named after the Club’s sponsors, was opened for the first home match of the season against Leeds United. An article featuring an interview with Sir Geoff Hurst which appeared on the official WHU website that same month talks of some of the acquisitions for the planned new museum:

“Sir Geoff Hurst admits that his World Cup medal, which will be one of the attractions of the West Ham museum in the new stand, once formed part of a bracelet that was worn by his wife in public! Along with his FA Cup winner’s medal from 1964 and his Cup Winners’ Cup medal from 1965, which will also be on display when the museum opens next summer, Mrs Hurst wore surely the ultimate piece of jewellery on nights out.”

Sir Geoff explained:

“For many years my wife had the three medals on a bracelet and would go into public places.

“More people talk about the World Cup today and the significance of it, so its value is higher, but then you could get away with it.

“To wear a World Cup medal on your bracelet today would be unthinkable, but that is how it was.

“It is held in more reverence today than it ever was before.

“There would be a huge risk today; it is a treasured item and a token of England winning the World Cup in 1966, which people of our generation are very proud of and remember fondly."

The West Ham article continued:

“Not that there will be any more soirees with the medals jangling on Mrs Hurst’s wrist – all three are safely in the possession of West Ham now that the World Cup medal has gone to the club for £150,000.”

Sir Geoff expounded:

“West Ham have it now and that’s it; it will be next seen at the launch of the new museum.

“I auctioned most of the memorabilia last year through Christie’s but I retained the World Cup medal as I decided I would keep that.

“But I always knew that we were going to release it somewhere because it has been locked away in a bank vault and nobody ever sees it.

“You can’t split the medal between three girls and two grandchildren, and I always felt it was fitting to go to West Ham because I spent 15 very happy years there and it is a club I am extremely fond of.

“With the new stand and the museum, and the fact that they had acquired Bobby Moore’s collection, I felt it was a very nice thing to incorporate my medal into the collection as well.

“I think you could argue I could have got more for it but I didn’t want to put it on the open market.

“West Ham made some overtures to me, and talked about the new stand and the museum; the money was a secondary thing.

“I felt it ought to finish up at West Ham and the price was not a consideration, though with the shirt fetching £85,000 last year, which was remarkable for a shirt, the medal might have gone for more.

“I very rarely look at the medal because it is locked away. The last time I saw it was after a specific request from the members of the 1966 club in the Bobby Moore stand about a year or 18 months ago.

“They joke about whether I really played in the final as they’ve never seen the medal so I wanted to ram their words down their throats and produce it.

“That’s the only time it’s been seen in public over many, many years; so it will be nice to share it with a lot of people who can have a look at it.

“The museum will provide an opportunity for fans to see not only my medal but Bobby Moore’s collection and Martin Peters’ medal, which will be lovely.”

The article revealed that the new £3.5 million museum would also house Bobby Moore’s £1.45 million collection of memorabilia and it concluded with the following quote from Chairman Terry Brown:

“This will be a unique collection and we were very lucky; the odds against being given the opportunity to acquire these three World Cup winner’s medals at the time when we were building our museum at Upton Park must have been very long indeed.

“There is a lot more to a football club than buying and selling players – having three players from one club playing in a victorious England World Cup final team is a unique feat and we are immensely proud of it.

“What better way is there of commemorating that achievement than to display all three of their winners’ medals?”

In November 2001 the 15,500 seater Dr Martens Stand was completed and the Lower Tier was opened for our home game against Spurs. In the meantime work continued on the front section of the stand that would house the new museum and club shop.

On Thursday 9th May 2002, the Dr Martens Stand was officially opened by Her Majesty the Queen as part of her Golden Jubilee celebrations. Joe Cole, Jermain Defoe, and Glen Johnson all skipped training that Thursday morning to meet the Royals at the Boleyn Ground before both the Queen and the Duke of Edinburgh paid a visit to the new museum to sign the visitors’ book.

Then, after more than seven years of planning, the West Ham United Museum finally opened its doors to the public for the first time on Saturday 24th August 2002.
Speaking at the time about the donations made by West Ham fans to fund the museum Terence Brown said:

“I can assure all supporters who made contributions that every penny went into this massive project that has cost around £4 million.”

In a review of the museum for the Culture 24 website David Prudames wrote in August 2002:

“From the grainy photograph of boys knocking a ball about in the street to the artist’s impression of the club’s soon to be 40,000 seat stadium, this Museum not only traces the history of a football club, but that of the game itself.

“On entering, visitors are greeted with a projected image of Arnold Hills, owner of the Thames Iron Works and Shipbuilding Company. Lamenting the decision by his works’ football team to turn professional and change its name to West Ham United, Hills admits: “It is important for each community to have its own football team.” Hills could never have foreseen what would happen to the amateur game of Association Football, but, as this Museum attests, his sense of community undoubtedly lives on. West Ham United’s connections to its East London home are ever-present from a video installation of the local Boleyn Pub to the celebration of the Hammer’s most famous locally-born son, Bobby Moore.

“An intriguing timeline runs the length of the Museum space, flagging up world events with the coinciding achievements of West Ham United and their headline-making players. This gives a colourful insight into the way such events have affected the game of football. For example, West Ham United’s war time recruitment of Irish players when the local lads had all been called up to fight the Nazis.

“The Museum centres on the Champions’ Collection, which, with its medals, shirts and caps worn and won by three of West Ham United and England’s most famous names, is a true football treasure. Bobby Moore, Martin Peters and Sir Geoff Hurst’s involvement in the World Cup winning side of 1966 is well documented. Visitors can hear all about it from recordings of the players themselves, experience it with the late Sir Kenneth Wolstenholme’s famous commentary and see it in the form of three winner’s medals.

“A £4 million project, the Museum doffs a cap to the fans with a song sheet for crowd favourite I’m Forever Blowing Bubbles and offers profiles of current players. Charting football’s evolution, the West Ham United Museum is a worthwhile experience for any fan of the game, not just those whose favourite colours are claret and blue.”

Two months later, on 23rd October 2002 the Club held an official opening ceremony for the West Ham United Museum in Bobby Moore’s memory. The ceremony was attended by Bobby’s first wife Tina, their children Roberta and Dean and granddaughter Poppy. Martin Peters, Brian Dear, and Sir Robin Wales, the mayor of Newham, also attended, together with other guests associated with West Ham’s history. Among them was Patrick Hills, a descendant of Arnold Hills who founded the original Thames Ironworks club in 1895, and who was quoted on the club website at the time:

“It was a wonderful day, I have thoroughly enjoyed myself, and I am enormously pleased with how it has turned out.

“It is all extremely interesting and, I thought, very well done.

“We are delighted to see what has been happening; history is important to visitors and fascinating for the children.”

The Club also invited Dorothy Young to the official opening of the museum. Dorothy was the daughter of the Geordie footballer Jack Young, who played for the Hammers in the famous 1923 ‘White Horse’ FA Cup final. In her interview for the Club’s website in October 2002 Dorothy recalled:

“Dad was right full back and Billy Henderson was left full back; they both came from the little village of Whitburn. I think he earned £7 a week in the summer and £15 when they played. A lot of people only earned £3 even in the 30s.

“We used to come and live in Shepherd’s Bush in the football season until we were kids and then had to go to school in the north east.

“It was very hard times in those days but he was a very good footballer. It was a £600 transfer when, as dad told me, in those days £200 was a good transfer fee to pay.”

Jack continued in the game after his playing days were over by scouting for a former playing colleague, George Kay, who went on to manage Liverpool FC. The Club’s article on Dorothy and Jack Young concluded:

“When the museum eventually expands – as it will – the contracts Jack signed are likely to be on display."

Later that same year, in November 2002, a promotional article in praise of the new museum appeared on the Club’s website stating that the museum had the approval of Bobby Moore’s family and quoted his daughter Roberta as follows:

“It was an honour to be at the opening of the museum recently – and it is exactly what dad would have wanted.

“We all have special memories of him and his part in something etched in our nation’s history.

“He was a giant of a man in his own quiet, unassuming, way – he was a gentleman and a gentle man.”

Bobby’s former wife, Tina, added:

“It is fantastic; I am so happy because I think everything that Bobby treasured, all his possessions, are in the right place.

“Upton Park was the place he felt at home, and it is exactly right; it is unbelievable to see all the stuff that I spent hours polishing with a toothbrush!

“It is where everything should be exactly as it is with people looking at it.

“I am just delighted and thrilled; I treasure everything in there because it meant a lot to us.

“He was a very modest man and also a very proud one, and what you can see at the museum is what Bobby had to display and admire when Bobby was here.

“Bobby has come to rest.”

Bobby’s son Dean was also delighted to visit the museum and said:

“I had a lovely day, but it was a bit nerve wracking because it was so emotional.

“It is a fantastic museum and it was great to be back; they have done the family proud – and dad especially.

“It is spectacular, brilliant, and it is just nice to see all the old stuff again which I haven’t seen for about 10 years.

“They have done a really good job and I will be coming back again to see everything.

“They have done it justice and I am sure my dad would have been very, very proud of it – I am.

“They have kept his memory alive which is the right thing to do; it is a reminder of the good times – and hopefully there will be plenty more to come.

“My sister is overjoyed by the museum and Bobby’s granddaughter Poppy loves it as well.”

Well done if you’ve made it this far, you’ll be pleased to know that there will now be a short interlude for a comfort break and light refreshments before the concluding part is published at 5:00pm. Until then …..


The Iron Liddy Column

Celebrating a European union

Good morning Hammers

Firstly, I hope that you’ll all join me in wishing our inimitable Hamburg Hammer a very happy birthday today!

Hopefully this will be a nice birthday surprise for him as he settles down for his first read of the day over a full English and his West Ham mug of Rosie Lee.

Secondly, in recognition of his dedication and hard work in helping to keep West Ham Till I Die online over the past four and a half years, Iain and I thought that you might all enjoy a little retrospective photographic showcase of HH’s West Ham (and related) exploits. The photography isn’t up to Dawud’s standard I’m afraid but hopefully it will capture the essence of West Ham United’s most famous German Hammer.

You have provided so much thoughtful, insightful and highly entertaining content for WHTID over the years HH and this is just to say a big thank you for all the hours you’ve put in on our behalf. Monday mornings just wouldn’t be the same without your thoughts on all things West Ham, your excellent puns, your numerous references to food and your reports on lower league German football. West Ham Till I Die would be a much duller place without you.

And please stop fretting about Brexit HH; whatever happens you will always be welcome on these shores because you are a right royal part of the sovereign state of West Ham United. Not sure how you’re going to cope with the food rationing over here once we leave the EU though. You’d better start practicing your sausage smuggling. ;)

Enjoy your trip down Memory Lane …..

Have a wonderful birthday mate and enjoy your celebrations.

Lids x


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